Privacy Policy

2018-06-26T12:52:50+00:00 September 26th, 2017|

This Privacy Policy posted on this Site was updated and has an effective date of September 19, 2017.

Thank you for visiting Cheekyheads, the e-book reader app for kids. This Privacy Policy applies to and Cheekyheads mobile application operated by Uniform Trade Kft (collectively, the “App”). This Privacy Policy does not cover information we collect offline (unless specifically stated). Uniform Trade Kft is referred to in this Privacy Policy as “UT,” “we” or “us.” We provide this Privacy Policy to describe our online information-collection, disclosure, and parental consent practices.

We urge children to check with their parents before entering information on any website or mobile application, and we urge parents to discuss with their children restrictions regarding the online release of personal information to anyone they don’t know.

Please review our full privacy policy below, but the following are a summary of key points we thought you would be most interested in:

  • The App does not require children to provide their name, address, or other contact information in order to play the games in the App.
  • Please review this Privacy Policy carefully.
  • Please feel free to contact us about any privacy related matters at: Uniform Trade Kft., 1221 Budapest, Hungary, Kapisztrán u. 6-8., email:
  1. The information we collect and how we use it

At UT, it is our policy to provide content that requires minimum collection of information from our visitors. This section describes the information that the App collects.

  1. Personal Information

“Personal Information” is information that could reasonably be used to contact you or to identify you personally (for example, full name, mailing address, email address, or telephone number). Personal Information also includes your IP address or other unique identifier (“Device Identifier”) that is associated, on a persistent or on-going basis, with your computer, mobile phone or other device (any, a “Device”) you use to access the App.

The App doesn’t collect the Device Identifier of the Device you use to access the website. The App does not generally collect name, address, or other contact information from visitors who play games on the App. However, we and our third-party service and content providers may collect your Device Identifier when you visit the App. We, and our third-party service providers, use this information solely to support the App’s internal operations, including providing App content; maintaining, securing, and analyzing the functioning of the App; and serving contextual advertisements.

UT does not condition a child’s participation in any of our online activities on the disclosure of more information than is reasonably necessary to participate in the activity.

  1. Other Information

When visitors come to our website, we and our third-party service providers also may automatically collect some non-personally identifiable information such as the type of computer operating system you are using (e.g., Microsoft Windows or Mac OS), the type of browser you are using (e.g., Internet Explorer, Firefox), the domain name of the Internet service provider you are using (e.g., Verizon), your activity while visiting our Site (e.g., which of our pages you have viewed, the cartoons viewed, and the advertisements you have been shown) (“Usage Information”). We use Usage Information in order to optimize or improve our products, services and operations.

Devices and device system software provide certain opt-out choices that you can control. For example, Apple iOS and Google Play Services provide an opt-out choice that you can use to control in-app advertisements, and mobile device operating systems provide opt-out choices for push notifications or alerts and collection of location information. If you previously chose to receive push notifications on your mobile device from us but no longer wish to receive them, you can manage your preferences either through your device or app settings, depending on the type of device. Please consult your device settings for more information or to opt out using these mechanisms.

  1. Collection Methods/Tracking Technologies

Our website may use software technology such as “cookies,” “flash cookies,” “web beacons,” “embedded scripts,” or other similar technologies (collectively referred to as “Tracking Technologies”). These Tracking Technologies are used to help tailor our content, allow visitors to move between associated websites without logging into each site, and other purposes related to our management of the Site.

Cookies are small text files stored locally on your Device that help store user preferences. Flash cookies are data files placed on your Device via the Adobe Flash plugin, which may be built-in to or downloaded by you to your computer or other device. Flash cookies may be used for various purposes, such as enabling a Flash feature and remembering your preferences. Web beacons or “clear gifs” are small pieces of code placed on websites used to collect advertising metrics, such as counting page views, promotion views or advertising responses. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third-party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.

We may use Tracking Technologies to determine the number of visitors to the Site, the frequency of such visits and to certain sections, and to improve or customize the content, offerings and advertisements on our Site. For example, we may use cookies to personalize your experience at our Site, such as to recognize you by your user name and when you return to our Site, and save your password and password-protective areas.

We, our third-party service providers and/or partners may also use Tracking Technologies, such as cookies, to manage and measure the performance of advertisements displayed on or delivered by or through the Site. Moreover, we, our third-party service providers and/or our partners may use Tracking Technologies to monitor the behavior and collect data about the visitors viewing a web page.

In addition to the Tracking Technologies, log data collected on our web servers supply us with aggregate Usage Information about the number of visits to different pages on our site. We use such aggregate Usage Information to improve access to content based on our visitors’ browsers and operating system types to make our content available to as many users as possible.

By agreeing to this Privacy Policy, you are consenting to the use of Tracking Technologies as set forth in this Privacy Policy.

You can change your privacy preferences regarding the use of cookies and similar technologies through your browser by consulting the “Help” section of your browser for more information. To learn more about Flash and the privacy choices Adobe offers, please visit

Please be aware, however, that blocking cookies and other Tracking Technologies will affect your online experience and may prevent you from enjoying the full features offered at our Site. Please know that certain areas and features of the Site can only be accessed in conjunction with cookies, Flash cookies, or other similar devices and you should be aware that disabling cookies or similar devices may prevent you from accessing some of our content.

  1. Third-party service providers

Since the app is ad-free, we’ll never use third parties to serve or present the ads that appear on our Site, to conduct research about the advertisements, to provide content or facilitate the operation of the Site, and to provide us with information regarding traffic to and use of the Site. We use only contextual-advertising methods and not “online behavioral” or “targeted” advertising methods.

  1. Disclosure of information

UT does not disclose the Device Identifiers or other Personal Information collected from children to third parties. The service providers may provide support services such as hosting the website, designing and/or operating the website’s features, or performing other administrative services. UT will not provide these companies with access to Personal Information.

  1. Links to other websites

Our website will not contain links to any other websites.

  1. International transfer

UT operates globally so it may be necessary to transfer any information provided to the website to a jurisdiction other than the one in which you reside. In particular, the information provided will likely be transferred to and processed in the United Kingdom where many of our central databases operate. The data protection and other laws of the United Kingdom or other countries in which your data may be stored or processed may not be as comprehensive as those in your own country. By using this website, you fully understand and unambiguously consent to your information being transferred, processed, and stored as set forth in this Privacy Policy.

  1. Security

We have put in place commercially reasonable physical, electronic, and managerial procedures in an effort to safeguard and help prevent unauthorized access, maintain data security, and use the information we collect online. However, no data transmission over the Internet, wireless transmission, or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information we collect. To help protect your information, you should not share your account information or password, reuse your password on other websites, or use a password you have used on other websites. You use our app and provide us with your information at your own risk.

  1. Parental Access

UT’s goal is to help parents ensure that their children have a safe and fun online experience. If you are a parent, you can contact UT at the contact information specified below if you would like to review any Personal Information we have collected about your child, have this information deleted, and/or request that there be no further collection or use of your child’s information.

  1. Contact Us

UT is the operator of the App and the website. If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please contact us at the following email address, mailing address and telephone number:

Uniform Trade Kft.

Kapisztrán u. 6-8.

Budapest-Hungary, 1221


  1. Updates to Privacy Policy

From time to time, we may update this Privacy Policy. We will notify you about material changes. Any changes will become effective immediately upon posting, unless the updated policy expressly states otherwise.

The app may contain flashing images.